Ivy Park, is now explained! Beyoncé announced her first clothing line, an athleisure and active-wear collection called Ivy Park, on Friday, April 1, and now she’s explaining the line’s unique name.
“I called it Ivy Park because a park is our commonality,” said Beyoncé, 34, in an interview with Elle for the mag’s May 2016 issue. “We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”
The “Formation” singer, who models Ivy Park’s bodysuits, pants and crop tops in the photos, also has a message for women:
“We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health — take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself,” said the mom of Blue Ivy, who probably also helped to inspire the name.
The 200-piece Ivy Park collection, which ranges from $30 to $200, will officially land at Topshop, Nordstrom and Net-a-Porter on April 14.